Dear Woman in Wine,


You’ve been standing in the shadows way too long. It’s time to make your mark on the world.

You want to be seen…but you’re not the bold, loud type.

You are a deep, intelligent, thoughtful person looking to catapult your brand while maintaining resilience…You’re a smart heart centered professional.

I see you.

You don’t have to overexert yourself to make an impact. You don’t have to wear red to be seen. You can lead with quiet confidence.

You can shine and still be you.




You are a successful high achiever but deep inside you are unfulfilled. No matter how great the material success, you feel like there’s something missing.

People around you (friends, associates, and even family) think you’ve made it. Looking at you from the outside (on the surface), you seem to have it all together. You look like the picture of success-someone to aspire to. Yet, inside you have this feeling of discontent, but not for more material wealth. You feel a void that is deeply seated inside of yourself.

Something integral to you is missing. No matter how much external success you achieve there’s still a voice in your head that tells you it’s not enough.




You want to make a powerful impact through business. You want to attract customers and team members who resonate with you so that a deeper connection can be established allowing you to make a massive impact.

You want to increase customer retention by building customer intimacy and loyalty for underserved markets.
You know that this customer connection begins internally with a high performing customer-centric team culture.



Studies show that people like doing business with those they know, like, and trust. When you create a deep connection with a person you become a member of their preferred list of friends and advisors.

You crave this connection.

You want to create this connection with a high performing customer-centric team.


Hello, I’m Shayn De Mur, founder of Zen in the Zone.

Zen in the Zone is a coaching and rebranding platform that was created with the 'woman in wine' leader in mind; Those who desire a deeper, more meaningful connection with their customers and team.

As a former Agile IT project manager and scrum master, building high performing customer-centric teams is my sweet spot. From my own experience I know that the desired outcome begins with the right mindset.

It took me years and numerous transitions to discover the strategy that would put me on the path in alignment with my purpose - Agile (re)branding coaching for women in wine.

Here’s my story

A few years ago I was a stockbroker at one of the largest brokerages in the world. I was doing well. It was the first and only time both of my parents told me they were proud of me. Everyone thought I was the picture of success.

But, I had a dirty little secret – I felt completely unfulfilled inside.

There was a massive void. As a result, I felt like a total fraud – a failure.

Everyday I would put on my armor so that I could go out into the world and keep up this facade so that my parents could continue to be proud and others around me could have someone to aspire to.

I kept this up so that everyone else could be happy. But I was in pain.
One morning I simply could not put my foot down to get out of bed. It was in that moment that I decided NO MORE.

I submitted my resignation that day. I decided that day that it was my mission to find “the thing” that was missing in my life.

That was the day Zen in the Zone started to take shape.

This mission has led me on a journey to seminary where I was ordained as an interfaith minister and later I received ICF accredited coach training, a PMP (project management professional certification), agile certifications (CSM, A-CSM, CSPO, SAFe Agilist, ICAgile CAT), MBA in marketing, and MFA in critical studies (writing).

Today, I use my experience to guide people just like you through organizational and professional (re)branding.



My background as a certified coach and over a decade in IT along with my innate entrepreneurial skills (I got my first taste at 8) allow me to empower you to build agile high performing  customer-centric

teams and organizations.

I know that finding the right coach is a choice not to be taken lightly. That’s why I offer free consultations to walk through your needs and the scope of your goals.