Dear Woman in Fintech,

As a woman in fintech, you understand the unique challenges and opportunities that come with leading complex initiatives. You know that a successful project requires careful planning, proactive risk management, and effective communication. However, even the most experienced managers can struggle with identifying and mitigating risks that could derail their projects.






We, at Zen in the Zone, recognize the importance of managing project risks and have developed a unique solution that utilizes competitive intelligence to provide a business continuity management consultancy service. We specialize in helping women in fintech like you develop and implement effective risk management strategies that protect your projects and your organization from costly delays, budget overruns, and reputational damage.





Our team of expert consultants has extensive experience in working with diverse clients across a range of industries, and we have a proven track record of delivering results. We understand that each project is unique, and we tailor our approach to meet the specific needs of our clients.




We believe that our competitive intelligence-backed business continuity consultancy services can provide you with the following benefits:

  • Early identification of project risks: Our team utilizes cutting-edge competitive intelligence techniques to identify potential risks before they can cause any significant impact on your project.

  • Crisis management: We can help you develop and implement a comprehensive crisis management plan, enabling you to respond quickly and effectively to any unforeseen events or disruptions.
  • Business continuity planning: We can help you develop a plan to ensure that your business can continue to operate smoothly in the face of disruptions or disasters.
  • Competitive intelligence: We can help you gather and analyze information about your competitors, enabling you to make informed decisions and stay ahead of the curve.
  • Strategic planning: We can help you develop and refine your business strategy, taking into account the risks and opportunities in your industry and the competitive landscape.

We understand that as a woman in fintech, you may face additional challenges in your career. We are committed to supporting women in leadership and are proud to have a team of diverse consultants who can relate to and support you in your work.

If you're interested in learning more about how our project risk management consulting firm can help you and your organization, please contact us to schedule a consultation. We look forward to working with you.




Hello, I’m Shayn De Mur, founder of Zen in the Zone.

Zen in the Zone is a consulting and training platform that was created with women in fintech in mind.

As a former IT project manager, recognizing and mitigating risk is my sweet spot.

It took me years and numerous transitions to discover the strategy that would put me on the path in alignment with my purpose - competitive intelligence-backed business continuity consulting for women in fintech.

Here’s my story

A few years ago I was a stockbroker at one of the largest brokerages in the world. I was doing well. It was the first and only time both of my parents told me they were proud of me. Everyone thought I was the picture of success.

But, I had a dirty little secret – I felt completely unfulfilled inside.

There was a massive void. As a result, I felt like a total fraud – a failure.

Everyday I would put on my armor so that I could go out into the world and keep up this facade so that my parents could continue to be proud and others around me could have someone to aspire to.

I kept this up so that everyone else could be happy. But I was in pain.
One morning I simply could not put my foot down to get out of bed. It was in that moment that I decided NO MORE.

I submitted my resignation that day. I decided that day that it was my mission to find “the thing” that was missing in my life.

That was the day Zen in the Zone started to take shape.

This mission has led me on a journey where I received ICF accredited coach training, a PMP (project management professional certification), agile certifications (A-CSM, CSPO, ICAgile CAT), and MBA.

Today, I use my experience to guide people just like you through competitive intelligence-backed business continuity consulting.



My background as a certified coach and over a decade in IT along with my innate risk mitigation skills allow me to empower you to navigate project risk to successful completion.

I know that finding the right coach is a choice not to be taken lightly. That’s why I offer free consultations to walk through your needs and the scope of your goals.